nivea ad//



This ad shows the intimacy of a couple. The ad is showing that men are more attracted to women with a smoother skin type and their product is effective with doing that. Hence, you should buy their product if you want men to be more attracted to you or if you want a more "intimate" type of relationship. This ad uses Ethos and a good evidence for that is the texts included in the picture. The line, "Repairs dryness for 24hr+ smoothness" is trying to convince the audience that their product is effective. The target audience of this ad are young adult or adult women.

Comments

  1. This advertisement definitely hit the nail on matching intimacy and the user's use of their product by showing that to be like that woman and have that kind of man you would need to apply their product.

    ReplyDelete
  2. It was a good observation of the ad's characteristics and message, in my opinion. However, I feel that you could've written more, about the ad, such as 'What does this say about the values of society?'

    ReplyDelete

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