n i c o l e ☾

This ad shows the intimacy of a couple. The ad is showing that men are more attracted to women with a smoother skin type and their product is effective with doing that. Hence, you should buy their product if you want men to be more attracted to you or if you want a more "intimate" type of relationship. This ad uses Ethos and a good evidence for that is the texts included in the picture. The line, "Repairs dryness for 24hr+ smoothness" is trying to convince the audience that their product is effective. The target audience of this ad are young adult or adult women.

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McDonald's is known for making happy and cute advertisements and this particular ad shows both. I think the intended audience for this ad is everyone but more specifically those who buys food from fast food restaurants. Ethos: - The ad showed a variety of customers. There were customers from different age groups and I think this shows that anyone, despite their age or gender, will enjoy the food that they'll serve. - They also included the employees of the restaurant. They showed how they all worked together to serve the customers and this can convince the audience to buy from the restaurant because usually, customers would prefer to go to a restaurant with good service. Pathos: - The background music they chose was very upbeat and lively so I think the emotion they're trying to convey with this is happiness. - The whole ad also showed how everyone was smiling and having fun. So I'm guessing that it's trying to say that everyone who goes to McDonald's ar...